Saturday, December 18, 2010

advertising design, 1900-1950

Maybe more like packaging than advertising, these things that have caught my eye.  Pre-1972 bottlecaps (the ones with the cork on the back).  Matchbook covers from the 50s and 60s.  Space-age dinnerware design and atomic-age glassware.  Soda clocks.  Soda labels.  Roller rink stickers. 

I love vintage stuff in general, but I am fascinated by the look of these things, the excitement and the ornament and the style.  The art.  Art that didn't think it was art.  Commercial items that didn't know they were beautiful.

Some of them I collect or intend to collect.  Others, I just save images (although I am bummed out at not being able to save images from eBay any more). 

First off, something I intend to collect, though I've started in a small way.  This is going to be my dinnerware set.  It was made by a firm called Iroquois, a line called Informal.  The designer was Ben Seibel, who was less well-known than another Iroquois Informal designer, Russel Wright.  His patterns, and the shape of his dishes, remind me of the kind of styles I saw as a small child.  I actually discovered Informal by accident, when I was looking at restaurant china on eBay.  I liked the idea of buying mismatched vintage restaurant china (which is also very cool. design-wise).  And I chose my pattern, which is called Garland.  It's not horribly expensive, but at a certain point, buying collectibles (even ones I would use) proved to be too much of a luxury.  So far, I have four Garland bread plates and the sugar and creamer.  Here's the pattern:
Here's a big pitcher from the set, which is the same shape as the creamer:

As with the MST3K stuff, stop here if you don't like it.

The thing I collected madly for a time was the vintage bottlecaps.  I had a friend who collected them, and one day I actually looked at some of his caps, and I was a goner.  My core collection is pre-1972 American soda caps, but I've also picked up some foreign caps, beer caps, plastic-back caps, and so on.  But the US cork sodas are to me the real beauties, and I have about 2,000 of them.  Again, I haven't been able to buy them in years, but I have a beautiful collection.  I am too lazy to scan them in right now, but I'll post some saved images, and I do own all of these caps:

One of the truly amazing things about bottlecaps, as opposed to many other kinds of collectibles, is that no one knows how many there are.  There were so many little local bottlers that occasionally one or a whole cache will turn up in an old barn or attic.  There does not exist any kind of guide or checklist.  Bottlecaps are infinite.

To be continued...

No comments:

Post a Comment